1. We opened in 2002. If it wasn't for all our amazing customers, we wouldn't still be here today!
2. We are located in the most awesome little town, 40 miles east of San Francisco. If you are ever in Northern Ca, come visit Danville.
3. Ella J was named after Jessica's daughter who was 1 years old at the time. She's now a teenager!
4. Our style is a little girly, a little boho, a little rocker. To be honest... we love it all!
5. Since the day we opened we have carried items and labels of all prices points. We understand some days you can splurge and other days you may not. It's all about mixing and matching anyways.